SMS marketing - what should not be done

It has permeated so deeply in our routine affairs that pursuing life without its assistance seems to be impossible. The great thing about information technology is that it is constantly evolving. It is penetrating quite briskly into all the important matters or our lives and controlling it to quite a degree.

One such aspect of this world which has totally been taken over by an extension of IT is business. IT and telecommunication have become an indispensable part of business organizations. Not just they have made business processes so easier and comfortable but they also have played a great part in expanding global economy.

SMS marketing:

SMS marketing is about promoting the business through text messages of mobile phone. It is indeed an extremely easy, economical and fastest way to introduce the business or a new product to maximum number of people. Off lately, numerous small and medium organizations have incorporated this form of marketing and yielded great results. What has made text message marketing easier for small and medium sized organization is the facility of send free text messages.

The biggest attraction of SMS marketing for small and medium level enterprises is its cost effectiveness. Other mediums of promoting the business are quite expensive comparing to mobile phone marketing. Even free SMS to Pakistan have also been introduced. What has made it more beneficial is the number of mobile phones people hold. Cell phones have become a household item and every person with a normal literacy level can operate it. In spite of being it's so simple and easy; some businesses just do not get it right. Here are few things that need to be considered while launching an SMS campaign.

Firstly, one must be careful about the language used in a marketing SMS. There are some enterprises using jargons in their marketing text message that pass over the head of recipient. Easier the language, more customers will get to know about your business and product.Secondly, one must be careful about the time and date of sending a marketing message. Make sure you do not send the message at the odd time as it can vex the customers.Ahmed Kamal Photo The words Ambitious, Reliable and Adaptive would describe me the best. I am very motivated and have the ability to work on goals with highest level of precision. I am a freelance writer working on multiple projects simultaneously Rate this Article

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Ahmed Kamal has published 5 articles. Article submitted on March 12, 2013. Word count: 354

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